Over three months, Asano Designs collaborated with i-Path to bring Scientific Synopsis to life – from concept to go-to-market execution. As a result, several global pharmaceutical companies plan to integrate the CCBs into their go-to-market strategy.
Building the Brand Behind the Bulletin
Designing Clarity in Clinical Communication
I-Path partnered with our team to develop a new digital product offering: Scientific Synopsis, a customizable content delivery platform designed to educate healthcare professionals through curated, non-promotional medical research.
Our goal was to build a brand and communication toolkit from the ground up—clarifying the offering, engaging stakeholders, and preparing for a successful launch with aligned materials across digital and sales channels.
Discovery & Strategy
We began with a strategic discovery process to define the purpose, positioning, and core audiences for Scientific Synopsis. Through interviews and collaborative workshops, we uncovered key insights that informed every aspect of the brand’s foundation.
Deliverables:
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Competitive review and positioning matrix
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Audience segmentation and personas
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Brand purpose, mission, and messaging pillars
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Naming exploration and validation
Brand Identity & Guidelines
With clarity around the product’s value and audience, we crafted a full visual and verbal identity system that could scale.
Core Elements:
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Logo and visual identity system
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Typography, color palette, and iconography
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Messaging framework: elevator pitch, product descriptions, audience value statements
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Comprehensive brand guidelines document (covering tone, visuals, usage, and audience alignment)
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Product Brochure
A high-impact, single-page overview of the Scientific Synopsis platform, designed for quick distribution and comprehension. It outlines the value of the Curated Content Bulletin (CCB), key steps in the process, and benefits to healthcare professionals.
- Custom visuals for each step in the CCB creation process
- Tailored to both internal stakeholders and external clients
- Easy to share in meetings or as part of email follow-ups
PowerPoint Template + Slide Deck
A fully branded presentation toolkit, including a flexible template and custom slides designed to walk clients through the Scientific Synopsis offering with confidence and clarity.
- Visual storytelling aligned with the brand
- Built for client-facing sales conversations and internal use
- Includes tactic overview, client journey, and sample deliverables
Website
We developed a clickable website prototype that brings the messaging and brand identity to life online. The site introduces the platform, showcases its differentiators, and guides potential partners to take action.
- Clean, modern layout with intuitive UX
- Scalable sections for future product updates
- Clear CTAs for demo requests and partner engagement
Curated Content Bulletin (CCB) Prototype
A fully designed and branded sample of the CCB email and PDF bulletin, demonstrating how curated research and commentary would appear to healthcare professional recipients.
- Realistic layout featuring trusted KOL voices
- Customizable for disease state, topic, and audience
- Visually engaging and professionally formatted
CCB Email Template
To drive engagement of the CCB, we deigned a branded email template that can be customized for each client, providing recipients (healthcare professionals) with a brief overview of key industry articles.
- Matches the Scientific Synopsis visual identity
- Designed for KOL outreach and content sharing
- Mobile-optimized and email-platform ready
From Concept to Launch in Three Months
