We won the 2010-2011 Communicator Awards.
For our 2010 Christmas Cards, we wanted to create something unique and different. We wanted to give our family, friends, and clients something more than a typical card; something they could use and decorate with. We decided to send Holiday Coasters. The communication was a play on words; if you use the coaster, you are literally having a drink on us. Also, we focused on the celebration of the New Year; holiday festivities with good company.
The next step was creating the packaging for the coasters. This would be more than just a card. It would be an experience. Recipients would tear open their card as though it was a gift. We even put a bow on top.
We printed, cut, folded, perforated, hammered, and stuffed. Each night consisted of something different. Long hours and lots of hand work. However laborious, we enjoyed it, and our efforts paid off.
