GU Oncology Now

The latest news in genitourinary oncology

GU Oncology Now seeks to deliver the latest news in therapeutics, clinical trials, conference coverage, and more, highlighting important advancements in genitourinary oncology treatments and technologies. 

Their vision is to create a high-quality publication and website that is relevant and thought-provoking. GU Oncology Now came to Asano Designs to redesign their logo and to align their visual footprint that matches their core message.


What we did

Logo & Identity
Competitive Visual Analysis
Social Media Design Integration
Website Design Consulting

The Strategy

GUON wanted to redesign their logo and create a unique identity that still resonated in the healthcare space. They have a large audience so it was clear that they needed a constant visual presence that translated to both digital and print. 

We met with the client to understand where the brand had been, who their competitors were, and where GUON was heading to inform our design process. 

The Solution

Asano Designs worked closely with GUON to ensure that we not only understood the audience, but what their goals were for the future of their brand. 

We came up with cohesive visuals that resonated in the healthcare space and could be used across all platforms while still remaining a unified voice. 

Asano Designs used a color palette that positioned GUON as a professional but accessible brand, a scalable logo that could be used across all channels, and a digital guide with images, digital elements, and best practices for employees and outside vendors. 

We recreated the GUON logo with visual designs that help them stand out in the healthcare space while staying relevant to the market.

GUON evolved into a stronger, more cohesive identity through a logo redesign, and they now have a comprehensive consistent look relays the brand clearly through best practices for years to come.