Everyday. Everywhere. Everwipe.

Everwipe™ is a premium line of disinfecting and wiping products manufactured by Legacy Converting Inc. Founded and run by a trained physician, They built their business on the same principles of science and excellence expected in the operating room. They design and manufacture their entire line of products from their state-of-the-art facility in New Jersey.

Legacy came to Asano Designs to align their visual footprint that matches their core message and engages their audience.


What we did

Logo & Identity
Competitive Visual Analysis
Package Design
Website Design Consulting

The Strategy

Legacy wanted to build consistency throughout their entire product line and marketing materials. They have a large audience so it was clear that they needed a constant visual presence that translated to both digital and print. 

We met with the client to understand where the brand had been, who their competitors were, and where Everwipe was heading to inform our design process. 

The Solution

Asano Designs worked closely with Legacy to ensure that we not only understood the audience, but what their goals were for the future of their brand. 

We came up with cohesive visuals that resonated in their audience and could be used across all platforms while still remaining a unified voice. 

Asano Designs used a color palette that positioned Everwipe as a professional but accessible brand, a scalable logo that could be used across all channels, and a digital guide with images, digital elements, and best practices for employees and outside vendors. 

We refreshed the Everwipe logo with visual designs that help them stand out in the disinfectant space while staying relevant to the market.

Everwipe evolved into a stronger, more cohesive identity through a package redesign, and they now have a comprehensive consistent look that relays the brand clearly through best practices for years to come.