Publicis Health Media, or PHM, is a sister organization of Publicis Health. They wanted to move away from their existing identity and differentiate themselves in the medical industry.
PHM hired Asano Designs to reconceptualize their logo and create a brand asset library that would guide the PHM team in all communications and marketing efforts.
PHM is an influential force in the healthcare space with a large team and many outside contractors. They needed a deck of guidelines and assets so they were able to relay their brand to any employee or vendor representing PHM.
We were challenged to create a brand identity that would make PHM stand out and preserve their established foothold in the healthcare industry. We needed to position PHM as a unique player in the industry without isolating them as an outlier when compared to their competitors.
PHM wanted to hit “refresh” on their branding and create a unique identity that still resonated in the healthcare space. They have a large marketing team so it was clear that they needed visual assets and best practices to keep all of their communications cohesive.
We met with the client to understand where the brand had been, what their goals were, and where PHM was heading to inform our design process.
01. Logo and Branding Design
We created different logo concepts to show PHM new ways of thinking about their brand. We researched the trend of colors and fonts in the healthcare space to inform design. We used client feedback and created a new logo, color palette, identity marks, and refined their font choices.
02. Asset Library
We compiled 47-page asset library of visuals and best practices so that their new identity remained consistent across all channels. The marketing team, new employees, and third-party vendors now are able to communicate a cohesive, strong brand identity.