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The journey of design begins with a story.

We shape brand narratives and convey their purpose, using visual exploration to uncover solutions that align with your message. Our goal is to empower you with resonant designs that seamlessly captivate your audience.

We operate under a proven 3 pronged approach

01. Define & Discover

We collaborate with your team to identify your design goals and objectives. Next, we conduct due diligence on your respective industry. Then we establish a point of differentiation between you and your competition.

02. Design & Refine

Once we establish a clear direction, your brand identity starts to take
shape. From logo design to color palettes, we test, adjust and repeat
(TAR) until we have captured your true brand story.

03. Delivery & Support

Now it’s time to put your identity in motion. We translate your new image into commercial applications, ensuring successful integration digitally as well as with print, production, and anywhere your identity will manifest.  

brand guidelines 

brand guidelines 

brand guidelines 

healthcare identity 

healthcare identity 

healthcare identity 

Case Studies

YoniFit

cascading POCN business cards

POCN Phase II

Brand Identity and Integration

Blood Cancers Today

GU Oncology Now

POCN Phase I

Legacy

Your partner for brand explorations and solutions.

We specialize in crafting unique identities and design systems for healthcare brands. With extensive experience and expertise, we create effective designs tailored to your market. Our comprehensive services, including brand identity and packaging design, drive brand awareness and customer engagement.

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Our Services

Brand Strategy & Identity

We partner with your team to develop a point of differentiation between you and your competitors. We will refine your business goals & objectives through researching your industry and observing the competition. Together, we define a new brand strategy, outline positioning, messaging, and brand voice.

Brand Implementation

Together we uncover where your brand lives today. We translate ideas into commercially viable stories for our clients and establish new goals to continue growing their business. Asano Designs offers support in a wide range of categories including presentations, trade booths, social media, websites, UI/UX and more.

Publicis Health Media

Identity re-design

We created an identity that would make PHM stand out and preserve their established foothold in the healthcare industry. We needed to position PHM as a unique player in the industry without isolating them as an outlier when compared to their competitors.

Our Company Values

Creator of quality designs and thinker of fresh ideas.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. A small river named Duden flows by their place and supplies it with the necessary regelialia

Publicis Health Media

Identity re-design

We created an identity that would make PHM stand out and preserve their established foothold in the healthcare industry. We needed to position PHM as a unique player in the industry without isolating them as an outlier when compared to their competitors.

Publicis Health Media

Identity re-design

We created an identity that would make PHM stand out and preserve their established foothold in the healthcare industry. We needed to position PHM as a unique player in the industry without isolating them as an outlier when compared to their competitors.

Publicis Health Media

Identity re-design

We created an identity that would make PHM stand out and preserve their established foothold in the healthcare industry. We needed to position PHM as a unique player in the industry without isolating them as an outlier when compared to their competitors.

POCN

Identity Design

POCN faced challenges in creating consistent branding and marketing materials for their events and programs as they grew, while also needing to establish a web presence that communicated their mission and provided resources for healthcare professionals. To address these challenges, we developed a brand identity and guidelines that showcased the professionalism and expertise of NPs and PAs, while fostering a sense of community and support. We created invitations, newsletters, and marketing communications to ensure consistent branding and promote all their events. Additionally, we developed a web presence for POCN, including a platform for NPs and PAs to search for educational content and a visual system for COE, a web property that delivers curated information by NPs and PAs.

The best journeys are taken together

We serve as your strategic partner on the journey through design